Blog

Introduction to Digital Marketing

• Understanding Digital vs. Traditional Marketing
• Digital Marketing Terminology
• Importance of Online Presence
• Career Opportunities in Digital Marketing

Website Planning and Creation

• Basics of HTML and CMS (WordPress)
• Domain, Hosting & Website Setup
• Creating SEO-friendly Websites
• Mobile Responsiveness and UX

Search Engine Optimization (SEO)

• On-Page Optimization Techniques
• Off-Page SEO (Backlinking, Guest Posting)
• Technical SEO (Sitemap, Robots.txt)
• Keyword Research Tools (Google Keyword Planner, Ubersuggest)
• SEO Audit and Reporting

Search Engine Marketing (Google Ads)

• Google Ads Account Setup
• Keyword Match Types and Bidding
• Creating Search, Display & Video Ads
• Conversion Tracking & Analytics
• Remarketing Campaigns

Social Media Marketing (SMM)

• Facebook, Instagram, Twitter, LinkedIn Marketing
• Page Setup, Ad Manager, and Campaign Creation
• Paid vs Organic Strategy
• Engagement Metrics and Analytics
• Influencer and Community Marketing

Content Marketing

• Content Strategy and Planning
• Blog Writing and Optimization
• Visual and Video Content Creation
• Storytelling for Brands
• Tools for Content Scheduling and Research

Email Marketing

• Email Campaign Creation (Mailchimp, ConvertKit)
• Lead Generation and List Building
• A/B Testing and Personalization
• Spam Score and Deliverability
• Campaign Tracking & Analytics

Web Analytics

• Google Analytics Setup
• Understanding User Behavior and Traffic Sources
• Event Tracking and Goals
• Conversion Funnels and Reports
• Data-Driven Decision Making

Affiliate Marketing

• Introduction to Affiliate Networks (Amazon, ClickBank)
• Choosing Profitable Niches
• Tracking and Commission Models
• Legal Guidelines and Ethics
• Building Affiliate Funnels

E-commerce Marketing

• Overview of E-commerce Platforms (Shopify, WooCommerce)
• Product Listing Optimization
• Google Shopping Ads
• Payment Gateway Integration
• Retargeting for Cart Abandonment

Online Reputation Management (ORM)

• Monitoring Brand Mentions
• Handling Negative Reviews
• Building Positive Reputation
• Crisis Management Tactics
• Tools for ORM (Google Alerts, Mention)

Influencer & Video Marketing

• Identifying the Right Influencers
• Outreach Strategy
• Budgeting and Collaboration
• Creating High-Impact Video Content
• YouTube Optimization

Marketing Automation and Tools

• Tools: HubSpot, Buffer, Hootsuite, SEMrush
• Automated Campaigns and Drip Marketing
• CRM Basics and Integration
• Lead Scoring and Nurturing

Freelancing and Career Support

• Creating Freelance Profiles (Upwork, Fiverr)
• Building a Personal Brand
• Proposal Writing and Client Communication
• Portfolio Development
• Resume and Interview Preparation

Certifications & Final Projects

• Google, Meta, and HubSpot Certifications
• Real Client Projects & Case Studies
• Final Capstone Project
• Internship and Placement Assistance