Instagram and Facebook Logo – How to Use Them the Right Way

Whether you’re a designer, marketer, developer, or small business owner, chances are you’ve needed the Instagram or Facebook logo at some point. But using these logos incorrectly can get you into trouble—or just make your content look unprofessional. In this post, we’ll show you where to find the official icons, how to use them properly, and what guidelines you should follow.
1. Where to Download the Official Logos
Meta, the parent company of Instagram and Facebook, provides the official logos through their brand resource center. These logos are free to use—but only under specific conditions.
Official Download Links:
- Instagram Logo:
Meta Brand Resources – Instagram - Facebook Logo:
Meta Brand Resources – Facebook
These pages offer logos in multiple formats:
🔹 PNG, SVG, EPS (transparent backgrounds)
🔹 Light and dark versions
🔹 App icon and wordmark variants
2. Instagram Logo: What You Need to Know
The Instagram logo has evolved over time—from a detailed camera icon to the vibrant gradient icon we recognize today.
Key Guidelines:
- Don’t alter the colors or proportions
- Leave clear space around the logo
- Don’t animate or distort the icon
- Use only the approved version (not outdated or stylized)
If you’re embedding it on a website or using it for marketing, make sure the logo links back to your official Instagram profile when possible.
3. Facebook Logo: Best Practices
The Facebook logo is simple yet powerful. Meta offers the “f” icon and the wordmark logo.
Facebook Logo Dos and Don’ts:
✅ Use the official files
✅ Keep consistent sizing and padding
❌ Don’t use outdated logos (like the blue square with rounded corners from years ago)
❌ Don’t combine it with other icons unless you follow co-branding guidelines
4. Can You Combine Instagram and Facebook Logos?
Yes, but with care. If you’re promoting both platforms together (e.g., “Follow us on Instagram and Facebook”), use each logo side by side and follow Meta’s spacing guidelines. Avoid merging the icons or placing them within the same shape.
5. Bonus: Tips for SEO-Friendly Social Media Buttons
If you’re adding the logos to your website, here are some best practices:
- Use SVG format for crisp scaling
- Add alt text like “Follow us on Instagram” or “Connect on Facebook”
- Link directly to your social profiles
- Ensure they’re mobile-friendly and accessible
Final Thoughts
Using the Instagram and Facebook logos correctly builds trust and keeps your brand looking sharp. Always stick to the official sources and respect Meta’s branding rules. It’s a small detail—but it can make a big impact on your design and professionalism.