Content Marketing Strategy

A sound content marketing strategy backed up by authentic, appealing content is the difference between a website appearing on the first page of search results and it not.

A good pitch is all about putting forth convincing content that’s capable of not only keeping customers engaged but also influencing them to make purchasing decisions and take the next step in their buying journey.

Brands often overlook the fact that before prospective customers can buy their products and services they first need to fall for their pitch.

The attention is fabulous and the staff is superb. In a matter of days I had a tremendous proposal, above and beyond our expectations. We could not have picked a better team of professionals to represent us. They are and will remain my “web guys” in the future to come.

Neha Tomar

Designer

01.

SEO Optimized Copy

Every piece of content that we create, whether it be a blog post, website copy, promotional email, social media post, press release, or otherwise, is written taking into account the search intent of potential customers. After our SEO specialists work their magic and come up with a detailed report (which includes the best short and long-tail keywords to target for a specific product or service) about the right SEO content strategy to follow, our writers set about incorporating these keywords as deftly as possible into the content they create, so as to not have them sticking out like sore thumbs but seem free-flowing and obscure.

02.

Blog Marketing

It is a widely prevalent opinion amongst both b2c and b2b content strategists that blog marketing is perhaps the best way for a brand to elevate its online presence and drive web traffic. However, with blogs being published every other second, writing and posting one just for the heck of it doesn’t quite do the trick anymore. With the level of competitiveness involved in the online marketplace, only those brands that have the most unique and engaging blogs to offer their customers and target demographic manage to rake in the big bucks.

03.

Case Studies

Case studies work wonders for a brand when included as part of a broader content marketing plan. They’re the most effective means for a company to exhibit their extraordinary capabilities, unique offerings, and prove their trustworthiness. Customers, be they companies or individual shoppers, love to find out what a brand has already done for someone like themselves before they proceed any further. A well-placed case study can help push an indecisive customer in the right direction, towards taking the next step in their buying journey.

04.

Website Copy

However convincing a blog post or social media post might be, in the end, customers have to end up on landing pages if they are compelled to make a purchase. The significance of landing pages to a content marketing plan, therefore, cannot be overstated. Crip, concise and captivating copy that has the right keywords incorporated into it, will not only speed up the decision-making of visitors to your site to finalize their purchases but will also help your website rank higher and consistently dominate SERPs.

05.

Newsletters & Emails

Constantly maintaining awareness amongst a brand’s customer base is something that not a lot of companies take seriously or even give some thought to. Newsletters are a great way to encourage customer loyalty. Along with promotional emails, they also help spread the word about new products, changes to current offerings, improvements to services, and more. When done the right way, they can also be used to obtain essential feedback and suggestions. Our content marketers at Pictocorp craft splendid marketing emails with alluring subject lines and jaw-dropping copy that get customers to click and make instant purchases.

06.

Ad Hoc Requirements

The necessity for content customized to very specific formats and distinct mediums always arises as part of forward-thinking digital content marketing strategies that strive to go above and beyond conventions. These requirements often include such things as brochures, pamphlets, product descriptions, posters, banners, corporate communication material, company training manuals, SOP manuals, executive briefs, sales pitches, scripts for video and animation marketing campaigns, content for company events and conferences, etc.

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