Market research and competitor analysis services

We offer comprehensive and detailed market research and competitor analysis with latest online trends and process with accuracy for better predictions.

Detailed Competitor Analysis 

A complete, Competitor analysis and market research audit includes your business online presence. Market research for getting a clear understanding of your industry overview. It also determines your current position within your marketplace versus your main competitors.

Market Research is crucial for any business that identifies and rectifies any potential obstacles to your brand and online presence. It helps build the foundation for your digital marketing efforts. This complete analysis provides comprehensive design recommendations, content marketing strategies, and a plan that guarantees the support of your business goals. It also allows us to set and define an appropriate process which plays a vital role in your personalized marketing campaigns.

We offer the step by step solution for your business with Market research and competitor analysis audit. It gives you details on supply and demand for a certain product or service. Please find the below components which are very important for any business which is not performing well in the market and also crucial for go to market for new product and company.

Industry Overview

Every industry is unique with processes and operations. So we give an overview of key industry metrics such as size, trends, and projected growth. It is more likely to understand the supply chain and market demand perspectives. We analyze the industry research materials from the association/committee with annual reports on the your industry-specific requirements.

Target market

We focus on the Market size (How many potential customers are looking for your product or service), Demographics (Customer’s typical age, gender, education, income, and more), Location (Specific location or region), Psychographics (Customer’s likes and dislikes. Think about your customer’s lifestyle and personality), Behaviors (Direct,online purchase or social media) and Trends (Seaonsonly and Timely pattern)

Competition

Our competitor analysis will direct you to your competitor's weaknesses that you can take advantage of the market gap. This idea will help you differentiate yourself by offering products and services and stand out as your USP. We will be analyzing your direct competition, indirect competition, USP (Unique Selling Proposition), and Barriers to entry.

Pricing and forecast

Pricing is one of the fundamental aspects of market research analysis. We categorize your product service under the forecast graph to find the relevant customers. Which is defined as High End (High Price/Few Customers), Golden Goose (High Price/Many Customers), Labor of love (Low Price/Few Customers) and Mass Market (Low Price/Many Customers)

Go to Market Strategy

Go to market is a short term and step-by-step solution map that focuses on launching one specific product, service, expansion, or venture. We will be developing a go-to-market strategy with phase by phase approach. Phase 1 - Research and Planning, Phase 2 - Product Roadmap, Phase 3 - Develop your marketing strategy and Phase 4 - Customer relations.

UPS Analysis

We will analyze the current market by addressing the pain points and solutions given by the competitors. We will be planning your USP which will help you focus on your marketing strategy and influence messaging, branding, copywriting, and other marketing decisions. We try to make the brand a Unique Selling Proposition by making it company's vision.

Life Cycle Stages of Adoption

The adoption of these technologies also has a life cycle with five chronological demographics: innovators (Extremely interested in technological developments), early adopters (These individuals are generally risk-oriented and highly adaptable to new technology.), early majority (Open to new ideas but generally wait to see how they are received before investing.), late majority (A large group of potential customers who need convincing before investing in something new.), and laggards (A small population of usually older and uneducated individuals.

Current Trends

Every Industry or market changes every year rapidly ever before. Trend analysis is one of the key factors consider before going to market for online promotion or getting ready for sales strategy. We do comprehensive google trend analysis as a key component collecting data of business keywords and consumer purchase, sales, and search patterns. Trend analysis is a unique way of sampling, testing, consolidated data are used to measure the pattern.

Effective Web Development Solutions

We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritizing the features and functionality of your personalized strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.

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Companies analyzed

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Market analysis

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Content auditing

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Customer auditing

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Event tracking

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In-page analytics

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Industry Overview

The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing, performance-optimizing strategy.

Target market

We’re able to effectively plan projects while optimizing behavior via enterprise technology. All are tailored to be as effective as possible to meet the business needs and commercial objectives of each of our clients.